Our Go-To-Market Services: A Unique Approach
Gloria Technology has developed a unique and effective multi-step approach designed to give you a competitive edge when entering Asian and European markets.
We understand the core values, processes and procedures of international markets and go beyond what traditional management consulting firms offer. We form partnerships to help you implement and action your entry strategy to build you a winning market position.
Step 1: New Market Opportunity Sizing
Whether you have committed to expanding overseas, or are just evaluating your expansion project viability, setting out your expectations is a necessary first step. We help you answer the initial questions, make decisions and determine objectives. We look at your business philosophy, your resources, your team and structure to lay the foundations of your strategy.
Step 2: Go-to-Market Strategy & Roadmap
We gather market intelligence to determine which markets should be prioritized for you. We assess factors such as size, growth, competitive landscape, substitute products, accessibility and barriers to entry, suppliers, consumers and business culture. From here we put together an actionable, comprehensive, market entry strategy and timeline for your company.
Step 3: Customer Sell-In Support
Success is often dependent on finding suitable cooperation partners in your chosen markets. We can help you identify, evaluate and recruit territory partners such as agents, distributors, retailers, resellers or joint-venture prospects. We identify local players with the right expertise, capabilities and resources to benefit you.
Step 4: Market Representation & Sales Management
We believe that the merit of a strategy lies in its realization and implementation. We can put your strategy into action, acting as your representative, local partner and undertake management and operations responsibilities while you recruit. The majority of our fees are based upon sales generated – so it is in our best interest to ensure that we minimize your risks and maximize the return on your investment.